Our marketing services will produce more value than they cost.

This guarantee applies to all marketing services on our Services page that list Performance Guarantee as a feature.

To explain how our guarantee works, I first need to explain a little about marketing.

Marketing doesn’t produce sales; it produces customers. Each customer results in one or more sales–sometimes hundreds or thousands. Many of these sales can occur days or even years after customers first saw the ads that brought them to your business. So, to gauge marketing performance, it is necessary to project long-term results.

To project long-term results, we first develop a set of advertising performance metrics for your business. These metrics are based on your input and are approved by you.

After developing your metrics, we create your ads and serve them on the major online advertising platforms (Google, Facebook, Yelp, etc.). These platforms charge a monthly fee for this. When you sign up for our service, you agree to a minimum monthly platform spend. This cost is separate from our monthly service fee and is paid directly to the advertising platforms.

Once your ads are running, the metrics are used to calculate projected profit based on your advertising spend and the customer responses to your ads. The results are provided to you in our daily performance reports. They are also used to continually re-optimize your advertising performance by providing real-time feedback to advertising platforms such as Google.

We guarantee that if you meet the minimum platform spend, then based on your advertising metrics, you will have a projected profit resulting from your advertising after an initial startup period of 3 months. For any month thereafter during which we fail to meet this guarantee, we will provide a full refund of our fee for that month. Fees that you paid directly to advertising platforms for services rendered cannot and will not be refunded.

The reason for the initial 3-month exemption is that during this time, we are optimizing your business profiles on the various advertising platforms, constructing your performance metrics, creating your ads, setting up tracking, analytics and reporting, and allowing the advertising platforms to optimize the targeting of these ads. Until this work is complete, your ads are not running at full efficiency.

For the purpose of this guarantee, profit is defined as the additional income resulting from advertising minus all advertising expenses, including our fee and those fees paid to the advertising platforms.